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I flew from the US to London in economy on Primera Air, the budget airline that just announced it's filing for bankruptcy. Here's what it was like.

Primera

  • Primera Air is a low-cost Nordic airline that launched transatlantic routes earlier this year. One-way tickets started at $99. 
  • On Monday, Primera announced it would be ceasing all operations and filing for bankruptcy on October 2.
  • The airline has experienced a range of operational problems over the past few months, leading to delays and cancellations. Many customers have taken to social media to vent their frustration toward the airline and the delays in being reimbursed for canceled flights. 
  • Here's what we thought after flying with the airline earlier this year. 

Primera Air is no more. 

The low-cost Nordic carrier announced on Monday that it would be ceasing all operations and filing for bankruptcy on October 2.

In a leaked email sent to employees, Anders Ludvigsson, Primera's director of operations, revealed the news and said that travel arrangements would be made for flight crews who were located away from their operating bases. He did not address how the airline would support stranded passengers. 

Primera started offering transatlantic flights from Boston, Washington, DC, and Toronto to Paris and London in April. It celebrated the launch with a limited selection of $99 one-way fares. While these didn't last long, the airline promised to offer "prices previously unseen."

We put the airline to the test in June. Find out what happened below:

SEE ALSO: We traveled through the biggest airports in New York City and London to see which one was better — and the winner was clear

From the get-go, the website was easy to use — each option and price is clearly marked out for passengers.

The price jumped up considerably when booking a "flex" economy ticket. However, it was less expensive when opting for "comfort."



The sales process wasn't as aggressive as other low-cost airlines. There was just one page that pushed the various add-ons.



Months passed without my thinking about my Primera flight until 24 hours before, when it came time to check in online. This is when reality hit that this really was a no-frills airline, as there wasn't an option to check in online. The only option I had was to pay for a reserved seat.

Primera advised customers to arrive at the airport three hours before the flight departs. This advice might seem overly cautious, it's is not. The queue was massive when I arrived at Newark airport.



See the rest of the story at Business Insider


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