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WhatsApp launches Facebook chat ads and Business API for automated messaging with customers

KANDIVALI, MUMBAI, MAHARASHTRA, INDIA - OCTOBER 10, 2017- A man uses WhatsApp on his cell phone at home in Mumbai, India.
WhatsApp today announced the launch of the Business API, which allows large businesses to manage and send non-promotional messages to customers — like appointment reminders, shipping info, or event tickets — for a fixed rate. A company spokesperson declined to share the price. Some messages, like flight updates or purchase receipts, wil…Read More

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