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The Netflix of China has become the hottest stock for millennials

iQiyi

  • Millennial investors were loving shares of iQiyi this past week.
  • iQiyi, partly owned by Baidu, moved up 16 places on the list of the most owned stocks on the free stock-trading app Robinhood, which targets millennial investors.
  • Users added more positions to iQiyi than they did to any other top-100 Robinhood stock.
  • Watch iQiyi trade in real time here.

The Netflix of China is gaining some serious traction with millennial investors.

They are buying up iQiyi shares in droves, according data from Robinhood, a free stock-trading app popular among millennials. iQiyi, which trades with the ticker IQ, is an entertainment-streaming app partly owned by Baidu, China's version of Google.

iQiyi stock saw 2,611 positions added by Robinhood users over the past week, enough to move the stock up by 16 places and become the 72nd-most-owned stock on Robinhood. Still, only 12,095 users own shares. By comparison, 142,868 users own shares of Apple, the most widely held stock on Robinhood.

Millennials may have been piling into iQiyi because of some bullish analyst notes out over the past week. Both Citic Securities, the investment-banking arm of the Chinese bank Citic Group, and First Shanghai upgraded shares to a "buy" rating, with First Shanghai also raising its price target to $35 a share.

iQiyi shares are up 59% this year.

IQ

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