How game marketing has changed in the era of digital, community, and influencers

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Game marketing has changed drastically since the days when it amounted to coming up with edgy ads for male players waiting for the next big console blockbuster. Now, the game industry has spread to new platforms like mobile and shifted from retail to digital. Gamers are coming from all walks of life. And the focus isn’t just on getting a play…Read More

from VentureBeat https://ift.tt/2jj9FBW