How Wharton became a hotbed for direct-to-consumer firms after Warby Parker, as 400+ startups now try to be the next Warby with toothbrushes, bras, and more (Tom Foster/Inc.com)

Tom Foster / Inc.com:
How Wharton became a hotbed for direct-to-consumer firms after Warby Parker, as 400+ startups now try to be the next Warby with toothbrushes, bras, and more  —  Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers.

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