Facebook is building a Custom Audiences certification tool that will require a written pledge from advertisers that they have user consent for ad targeting data (Josh Constine/TechCrunch)

Josh Constine / TechCrunch:
Facebook is building a Custom Audiences certification tool that will require a written pledge from advertisers that they have user consent for ad targeting data  —  Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained.

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