Zendesk is acquiring sales force automation platform Base, which has raised more than $50M, for an undisclosed purchase price (Ron Miller/TechCrunch)

Ron Miller / TechCrunch:
Zendesk is acquiring sales force automation platform Base, which has raised more than $50M, for an undisclosed purchase price  —  Zendesk has mostly confined itself to customer service scenarios, but it seems that's not enough anymore.  If you want to truly know the customer behind the interaction …

from Techmeme https://ift.tt/2NyICDj