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IronSource lets app developers measure ad marketing channel effectiveness

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IronSource is launching a new way for app and game developers to accurately measure ad revenue on the user level and then link that data to the marketing channel that brought in that specific user. The mobile monetization and marketing company said its User Ad Revenue (UAR) can reveal how much in-app advertising revenue each individual user generat…Read More

from VentureBeat https://ift.tt/2NkKhIo
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